The IT channel's first professional certification.

Nobody certifies the people who sell the channel. Until now. 20 modules. 126 lessons. 8 interactive simulations. A credential that proves you know the business of IT.

Self-paced · 100% online · Verifiable credential

500+
Professionals enrolled
4.8/5
Average rating
94%
Pass rate (with learning path)
Trusted by teams at
CDW SHI WWT Insight Presidio ePlus

Invest in your channel career

Choose the path that fits. Every option includes lifetime access to what you purchase.

CPSP Learning

Full learning path, no exam

$199 One-time payment
  • 20 modules, 126 lessons
  • 8 interactive simulations
  • Module assessments
  • Bonus templates & resources
  • Self-paced, lifetime access
  • Certification exam not included
  • No verifiable credential
Start Learning

CPSP Exam

For experienced professionals

$149 One-time payment
  • Learning path not included
  • Simulations not included
  • 80-question proctored exam
  • Verifiable CPSP credential
  • LinkedIn-shareable badge
  • 1 free exam retake included
Take the Exam

Need team pricing? Contact us for volume discounts on 5+ seats.

The IT channel doesn't have a professional certification.

Every OEM invests millions in certifying people on their products, but nobody certifies the people actually selling them.

There's no structured program that teaches a VAR salesperson how the channel works, who the players are, how to navigate vendor relationships, how deals get scoped and built, or how to price them. You're expected to figure it out on the job.

MarginArc Academy is that program. From the basics: what a VAR is, how distribution works, the OEM ecosystem, your role as a seller. Through vendor leverage, solution selling, competitive strategy, deal economics, and pricing decisions. Every scenario uses real IT channel context: OEMs like Cisco, Palo Alto, Dell, and HPE. Competitors like CDW, SHI, Insight, and WWT. Deal types like hardware refreshes, competitive displacements, and ELA renewals.

This is the CCNA for the business side of the channel.

Built for the people who sell the channel

New account managers

Brand new to the VAR space? The first four modules start from scratch: the ecosystem, the players, your role, and how to work with vendors. You'll be selling confidently within weeks, not months.

Experienced reps & SEs

You know how to sell. This fills the gaps: vendor leverage, solution scoping, pricing math, competitive frameworks, and deal review skills that turn good sellers into great ones.

Sales leaders

Roll this out to your team. One program, one standard. Accelerate new hire ramp, reduce rep-to-rep inconsistency, and build institutional discipline across selling and pricing.

L&D / Enablement Teams

Standardize channel training across your organization. Volume pricing for 5+ seats. Consistent curriculum, trackable progress, verifiable outcomes.

Three steps to your CPSP

1

Enroll

Choose Learning ($199), Exam ($149), or the Complete Bundle ($299). Instant access.

2

Learn

Work through 20 modules at your own pace. Interactive simulations, module assessments, and real IT channel scenarios.

3

Get Certified

Pass the 80-question proctored exam. Earn your CPSP credential. Verifiable, LinkedIn-shareable, valid for 2 years.

20 modules. From fundamentals to mastery.

Each module builds on the last. Start with how the IT channel works, learn to navigate the ecosystem and build deals, then master the pricing strategy that protects your margin.

Module 1

The IT Channel — How the Ecosystem Works

What a VAR is, how the supply chain works, how money flows from OEM to disti to partner to customer. The foundation everything else builds on.

Quiz
Module 2

The Players — OEMs, Distributors & Competitors

OEM business models (Cisco, Dell, HPE, Palo Alto, Fortinet), what distribution does, and how competitors like CDW, SHI, Insight, and WWT go to market.

Quiz
Module 3

The VAR Sales Role — What You Actually Do

What an AM owns vs. an SE. How a deal moves from lead to PO. Handoffs between quoting, scoping, procurement, and fulfillment.

Quiz
Module 4

Vendor Relationships — Partner Programs & Leverage

How partner programs work day-to-day. Partner tiers and what they unlock. Joint business planning, QBRs, engaging your OEM team, MDF strategy, and co-sell motions.

Quiz
Module 5

The Cost Waterfall — From List Price to Landed Cost

Six layers of your cost basis, how to read a distribution quote, and the pricing window between cost floor and market ceiling.

Quiz
Module 6

Deal Registration — Your Cost Advantage

OEM-specific deal reg programs, special bid pricing, stacking discounts, and using registration strategically.

Quiz
Module 7

The Math — Markup, Margin & Gross Profit

Blended margin across product mix, financial impact at scale, and building the intuition to price on the fly.

Simulation Quiz
Module 8

Backend Economics & Services Strategy

Rebates, MDF, backend incentives, pricing professional services, and recurring managed services revenue.

Quiz
Module 9

Solution Selling — Scoping, BoMs & Multi-Vendor Deals

Discovery and scoping, building a BoM from requirements, attaching services, and positioning multi-vendor solutions.

2 Simulations Quiz
Module 10

The Competitive Pricing Problem

Sealed-bid frameworks, three deal types, renewal vs. net-new pricing, and when to walk away.

Simulation Quiz
Module 11

Where Margin Leaks — Five Sources of Erosion

The five places margin disappears: unregistered deals, cost errors, unnecessary discounting, scope creep, and renewal neglect.

Simulation Quiz
Module 12

The Pricing Decision Framework

The 7-Question Framework. Worked examples, negotiation tactics, quote presentation, and TCO reframing.

Simulation Quiz
Module 13

The Deal Review — Pricing as Team Sport

Margin-focused deal reviews. Common dysfunctions, managing disagreement, and building pricing discipline across the org.

Simulation Quiz
Module 14

Cloud & Subscription Pricing

CapEx vs. OpEx economics, cloud marketplace selling (AWS, Azure, GCP), MSP practice building, and consumption-based pricing.

Quiz
Module 15

Strategic Account Planning

Executive relationships, account growth, multi-year pricing strategy, portfolio margin management.

Quiz
Module 16

Healthcare IT Pricing

Compliance-driven pricing, clinical systems, telehealth infrastructure, budget cycle navigation.

Quiz
Module 17

Government & SLED Pricing

GSA schedules, contract vehicles, CMMC/FedRAMP, E-Rate funding, SLED procurement.

Quiz
Module 18

Financial Services Pricing

PCI-DSS/SOX compliance, trading infrastructure, digital banking, regulatory-driven deals.

Quiz
Module 19

Final Certification Exam

80 scenario-based questions. Proctored. 90-minute time limit. 80% to pass.

Certification Exam
Module 20

Bonus — Resources & Templates

Margin calculator, deal registration tracker, discovery checklist, multi-vendor deal sheet.

Bonus

This isn't another content buffet

Built by channel sales veterans

MarginArc Academy was designed by people who've lived the IT channel: building deals, managing vendor relationships, and leading sales teams at VARs. Every module, simulation, and exam question comes from real-world experience, not a textbook.

“We built the program we wish existed when we started in channel sales.”
— MarginArc Team

Earn a verifiable credential

Each certificate includes a unique verification code, QR code, and is LinkedIn-shareable. A professional landscape certificate that proves your expertise in IT channel sales.

  • Unique verification URL
  • QR code for instant verification
  • LinkedIn-shareable badge
  • Valid for 2 years
  • OpenBadge metadata
CPSP Badge

Certified Partner Sales Professional

Verifiable digital credential with unique ID, QR code, and LinkedIn badge. Valid for 2 years.

Frequently asked questions

Most professionals finish in 4-6 weeks at 3-5 hours per week. Entirely self-paced, so go faster or slower based on your schedule.
Yes. Experienced channel professionals can buy the exam separately ($149) and go straight to it.
One retake is included. After a 7-day waiting period, you can try again. Additional attempts are $49 each.
The CPSP is the first channel-specific sales certification. We're working with VAR leadership teams to establish it as a standard credential. Your certificate is verifiable via a unique URL and QR code.
2 years from the date of passing. Renewal requires passing an updated exam or completing continuing education modules.
Yes. Share the page with your manager or L&D team. We also offer volume pricing for teams of 5 or more. Email academy@marginarc.com.
Yes. If you're not satisfied after completing the first 3 modules, we'll give you a full refund. No questions asked.
Browser-based interactive exercises. No downloads needed. You'll make real pricing decisions, run competitive scenarios, and practice deal reviews with branching outcomes.

Ready to prove you know the channel?

Join the professionals building real channel expertise with a credential that matters.

30-day money-back guarantee · Self-paced · Verifiable credential